The Supreme Commission for Tourism appointed The Right Solution, in conjunction with Team Tourism, to produce a strategy and action plan for the development of the “MICE” market in Saudi Arabia.
The role was to carry out a quantitative and qualitative study of the existing business tourism market in the Kingdom and then prepare a 20-year strategy for improving the business. This was accompanied by a 5-year detailed action plan.
Conference and exhibition venues throughout the Kingdom were visited and assessed. Competitor analysis, particularly in the Gulf region, was undertaken and comprehensive market research within Saudi Arabia was completed.
Key actions were identified and recommended. The Supreme Commission for Tourism is currently progressing implementation of the recommendations.
