Feasibility Studies

Our initial involvement is often at the feasibility stage of a venue’s development. Our specialist expertise and knowledge of the conference market, and the extensive library of research material we retain means that we can advise on the following:

• Value of the Conference market
• Characteristics of the market including the various sectors and their venue selection criteria
• Types, size, style and make-up of events to which the venue may be suited
• Competitive venues and to what extent they would influence the business and revenue for a new venue
• Pricing and the market’s price sensitivity

Our Approach

We would use the relevant research information to advise on the format and specification of venue most suited to a particular location or venue. We undertake research into the conference market regularly and can provide supportive research to assist feasibility studies.

We can also provide revenue forecasts and propose operational and marketing systems for new or refurbished venues, in order to allow the true viability of the project to be evaluated.