Our initial involvement is often at the feasibility stage of a venue’s development.
Our specialist expertise and thorough knowledge of the conference market, and the extensive library of research material we retain means that we can advise on the following:
- Value of the Conference market
- Characteristics of the market including the various sectors and their venue selection criteria
- Types, size, style and make-up of events to which the venue may be suited
- Competitive venues and to what extent they would influence the business and revenue for a new venue
- Pricing and the market’s price sensitivity
- Events diary -how many events, people and value of the business
- Sample P&L
- Projected return on investment
