The latest British Meetings and Events Industry Survey reveals the buying trends of leading UK event organisers from the corporate and not for profit sectors, highlighting the characteristics of their events for the last twelve months and their forecasts for the year ahead.
Volume of events reduced from the previous year yet delegate numbers are up for both sectors – perhaps because fewer events are held they are more inclined to attend? Or are they keen to find out more about what is happening in their own field? Associations main annual event showed an average of 403 attendees (up from 292 last year) and regular events are up to 121 from 86 last year. Corporate events also had an average of 368 attendees at the annual event (up from 238) and 130 at regular meetings (up from 79).
DDR (daily delegate rate) increased for both sectors from £52.39 to £58.72 for corporates and from £43.62 to £51.78 for associations. Added value items within these rates were the most popular items for both sectors – they are expecting more for higher budgets.
Annual budgets also increased for both sectors yet forecasts for next year are mixed with average reduction of -7.5% for the not for profit sector and an increase of 7.5% for the corporate sector.
London Birmingham Manchester Leeds (up from 7th last year) and Glasgow were the top five destinations this year. Nottingham moved into 10th place from 12th last year. Top influencing factors are access, location and price followed by capacity of conference facilities, availability and quality of conference facilities.
Use of social media, new technologies and networking taking priority are all having an effect on events but the single most important factor affecting events is Costs/Budgets.
51% of corporates and 27% of associations had held events overseas with France, Germany, Spain and Republic of Ireland the top countries for events to be held.
46% of associations and 48% of corporates said their events will be unaffected by Brexit. However just 6% of associations and 3% of corporates said they feel positive about Brexit for the future of their events.
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