Destination brand vital to Business Events success

Destination brand is very influential in Business Events’ sales and marketing our analysis of a new survey with UK Convention Bureaus reveals.

25 UK destinations participated in a survey to benchmark their activities.  Key results show the average number of full time and part time staff; the percentage of overall budget allocated to marketing and typical number of members and partners.

All bureaus taking part carry out venue finding; overnight accommodation booking; organisation of familiarisation trips and site visits, with nearly all coordinating bid documents and fulfilling destination marketing and promotion. Over 70% had an ambassador programme and undertook many activities to help ambassadors to attract conferences. Most were responsible for organising support services for Business Events within their destination including discounted transport and shopping and meet and greet services at ports of entry. Other issues researched were subvention and how they were evaluated and monitored.

Full results of the survey are available to all those who participated from sallygreenhill@rightsolution.co.uk.

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