Destination brand is very influential in Business Events’ sales and marketing our analysis of a new survey with UK Convention Bureaus reveals.
25 UK destinations participated in a survey to benchmark their activities. Key results show the average number of full time and part time staff; the percentage of overall budget allocated to marketing and typical number of members and partners. In order to keep up with the fast-paced event industry, event agencies need to increase their online presence and the way they market themselves online through their website. It is no longer good enough to just write what your company stands for, potential clients and attendees are impatient and want to get a taste of this straight away.
Event agencies need to show that they are up-to-date on trends and technology and prove there are the best in their field or niche. Whether they cater to a specific event set or offer wide-ranging services, a killer website is essential to show off and prove what they are made of. Whether you are looking for event inspiration, new ideas, an actual web design companies or just a reason to click away your lunch break, there is something in this list for everyone!
All bureaus taking part carry out venue finding; overnight accommodation booking; organisation of familiarisation trips and site visits, with nearly all coordinating bid documents and fulfilling destination marketing and promotion. Over 70% had an ambassador programme and undertook many activities to help ambassadors to attract conferences. Most were responsible for organising support services for Business Events within their destination including discounted transport and shopping and meet and greet services at ports of entry. Other issues researched were subvention and how they were evaluated and monitored.
Full results of the survey are available to all those who participated from firstname.lastname@example.org.