Our latest research looks at Subvention and Bid Support Practices, principally in the UK, but with valuable information from other destinations throughout the world. Key findings are:
- Subvention is an important influence on choice of destination for international associations and charity organisations.
- The most common form of subvention received by organisers was direct (cash) subsidies followed by discounts on venue hire costs.
- Assistance with venue hire costs was identified as the most useful form of bid support by organisers although all agreed that they need to feel a destination is ‘hungry’ for the conference and will go out of the way to help it be a success
- 18% of organisers who had been involved in bids to win conferences for the UK had lost events to other countries due to greater offers of subvention/in kind support being made.
- 84% said event and bid support was important in preparation for international conferences
- They look most often for help with funding of site visits and contribution to funding of the conference including civic receptions
- Subsidies on venue hire and direct cash funding are also frequently sought
- They noted an upward trend in requests fro subvention from international associations over the past five years
- They also confirmed loss of events to non UK destinations due to lack of subvention funding in the UK
- Destinations reported that requests for subvention funding from international associations had increased over the last five years
- Average subvention budgets were higher for overseas destinations than UK.
- Budgets varied hugely from £20K to over £1 million.
- Overseas destinations supported an average of 54 events with subvention in the last year compared to 14 events for UK destinations
- Factors of importance in addition to availability of funding were a partnership approach (using a varied range of assistance with help from local partners) and working with ambassadors.
International associations (through CAT Publications research)
- 68% had positive overall impressions of the UK
- Hotel rates were the main barrier to holding a conference in the UK
- 55% said the UK excelled at knowledge and research and 49% said accessibility.
- This reduced to 33% for service levels and only 6% said value for money
- 79% said subvention was important when selecting a destination for a conference
- 78% prefer discounts on venue costs, 59% direct financial subsidies, 53% free delegate public transport
- 71% said convention bureaus in the UK were good or excellent, 28% said average.
- 19% thought UK bureaus were better than bureaus in other countries, 66% the same and 15% worse
- 49% would recommend the UK as a place to hold meetings, a further 44% said maybe.
To view the full report, please fill in the form below and we will send a copy by return.