Feasibility Studies

FeasibilityOur initial involvement is often at the feasibility stage of a venue’s development.

Our specialist expertise and thorough knowledge of the conference market, and the extensive library of research material we retain means that we can advise on the following:

  • Value of the Conference market
  • Characteristics of the market including the various sectors and their venue selection criteria
  • Types, size, style and make-up of events to which the venue may be suited
  • Competitive venues and to what extent they would influence the business and revenue for a new venue
  • Pricing and the market’s price sensitivity
  • Events diary -how many events, people and value of the business
  • Sample P&L
  • Projected return on investment

+ 44 (0) 1494 791949